Top 5 Virtual Fitness Programs on Android in Colombia Q4 2023

In the fourth quarter of 2023, the top 5 virtual fitness programs on the Android platform in Colombia showed varied performance in terms of downloads, revenue, and weekly active users. Here’s a detailed look at the trends for each app:

Strava: Run, Bike, Hike had a dynamic quarter with its revenue peaking at $2.2K in early October and then experiencing a slight decline, ending the quarter at approximately $1.9K. Downloads saw a significant surge in the week of November 20, reaching nearly 3.9K, before dropping to 1.7K by the end of December. Weekly active users showed a general upward trend, starting at around 88K and peaking at over 105K in the last week of the quarter.

Freeletics: Fitness Workouts experienced fluctuations in revenue, starting at $930 and reaching a high of $1K in late November, before ending the quarter at $668. Downloads peaked at 2.4K in the week of November 20 and then fell to 671 by the end of December. Weekly active users showed a declining trend, starting at 7.3K and dropping to 5.4K in the final week.

Home Fitness Coach: FitCoach had a mixed quarter. Revenue fluctuated, peaking at $870 in late October before settling at $536 by the end of December. Downloads were minimal early in the quarter but saw a spike to 502 in the last week. Weekly active users showed a slight increase, starting at 3.3K and ending at nearly 3K.

Daily Yoga: Fitness+Meditation demonstrated steady growth in revenue, starting at $809 and peaking at $936 by the end of December. Downloads showed a similar trend, with a significant increase from 2.2K at the beginning of the quarter to 2.7K in the final week. Weekly active users also increased, starting at 5.5K and reaching over 6K by the end of December.

Dancefitme: Fun Workouts displayed consistent growth in revenue, starting at $586 and peaking at $805 in mid-December, before ending the quarter at $756. Downloads fluctuated, with a peak of nearly 2K in early December, and then settling at 1.7K by the end of the quarter. Weekly active users increased from 1.6K to over 2.1K during the same period.

The data for this analysis comes from Sensor Tower, where more detailed insights can be found.